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The Townhill Project
Townhill (a large ward made up of two communities - Townhill and Mayhill, locally known as the Hill) was the only URBAN I Community Initiative area in Wales.
URBAN ran between the mid-1990s and the end of 2001 and saw £6.3m invested with £2.73m match funding from Swansea Council. The Phoenix Community Enterprise Centre cost £1.3m and aspired to meet community needs and to generate an independent income stream thereby reducing dependency on government grants. Altogether 28 projects were delivered by this innovative bottom-up approach. The programme was steered to fruition by independent chairperson Mr Ian Spratling OBE who passed away suddenly following a tragic accident at home on the same day Prime Minister Tony Blair came to Swansea to open the Phoenix. The cynics thought this was a waste of time and money but here were are over twenty years later and the Phoenix is still flying. It continues to be run by the volunteers employing 25 local people with no government grants for running costs. High levels of commercial expertise married with strong community engagement are the reasons for the Phoenix's success. Without buy-in from residents it would never have got off the ground.
Learning From URBAN
Why did the idea of regenerating one of the most statistically 'deprived' communities in the UK work on the Hill when failure was the norm in so many other similar communities?
In line with other major high-level initiatives at the outset there was a lot of grant funding. This secured the support of local and national government officers. The public service machine was mobilised. There was wide consultation. There was community engagement, and there were projects - 28 in total. The size and scope of the URBAN programme might have been larger than many similar schemes, but the approach was the same. However, there were extremely important differences. The ethos of the programme was to take a bottom-up approach - easy to say but incredibly hard to do and maintain over time. Local people were valued on their terms. Councillors were fully supportive and this was shared with national politicians at a Wales and UK level. Very high levels of commercial expertise were married to the priorities and energies of local people. Goodwill, trust and respect were maintained at all costs.
A book chapter which plots the story in more detail is available here -